5 Things You Need to Know About IGTV (Instagram's Latest Feature)

Wondering what this new IGTV thing is all about? Me, too.

That’s why I’ve put together a list of 5 things you need to know first, as we all get acquainted with one of Instagram’s newest features.

5 things you need to know first about IGTV:
➕IGTV is Instagram’s NEWEST video service
➕ It’s a long-form app that will support 15s-60m videos (you’ll be able to discover via ‘Explore’ page)
➕It’s built for vertical, full screen orientation, aka how you naturally use your phone
➕ Anyone can be a creator, so start dreaming up how you can leverage IGTV for your brand or biz
➕It’s currently available for select creators, and will roll out to iOS and Android soon

What do you think about this latest feature? Do you foresee you or your brand using it to share longer-form videos? Or do you think it’s a feature you’d use less, but watch (others on) more? Let me know in the comments below, and as always, head over to @carlymask on Instagram and DM me to ask any questions you might have or let me know what you think about this update.